We started Sao Moda to as a way to bring the latest fashions and trends to the retail market at reasonable prices. After traveling the world as buyers for premium brands understanding exactly goes into a price point we decided to use the design and manufacturing connections we’d built or to start our own brand focused on accessible fashion.
After sitting down and brainstorming about the fashion industry we were all in agreement that more then ever quality and craftsmanship don’t determine prices. What’s the difference between a “Luxury” brand Egyptian cotton shirt and an unbranded Egyptian Cotton shirt? The only difference is the logo. Is a logo worth an extra $200? We decided to bridge that gap and give you the same items from the same origin manufactures, using the same materials, with a name brand logo for unbranded prices.