About us

Our Story starts the way most good days do, with something soft against your skin, a fit that doesn't fight you, and the quiet confidence that comes from feeling like yourself. That feeling is what Saomoda was built around.

We're a women's loungewear and athleisure label rooted in London. Saomoda isn't about chasing trends off a runway. It's about the version of fashion that actually lives with you: the oversized hoodie you reach for on a lazy day, and the essential tee you throw on for everything in between gym to grocery run, desk to dinner, no overthinking required.

Every piece we make starts with the fabric first. Our hoodies and t-shirts are both crafted from cotton, modal, and TENCEL blends : soft, breathable, and made to hold their shape wash after wash,  because comfort shouldn't be something you sacrifice for style, and style shouldn't be something you sacrifice for comfort. Whether you're layering up in a hoodie or keeping it simple in a tee, you get both, every time.

Behind every order is a small, real team that genuinely cares whether your parcel arrives on time and whether your hoodie or tee feels as good as it looks. That's why we back every purchase with free UK standard shipping, a 30-day hassle-free return policy...

Saomoda exists for the women who want their wardrobe to feel like home — comfortable, unpretentious, and completely their own. Whether you're stocking up on everyday tees or searching for your next favourite hoodie, we're glad you're here.

Welcome to Saomoda. Come as you are.

Please do not hesitate to contact us via:

Email: contact@saomoda.com

Phone: +44 73 77 08 80 95

Adress: 40 Great Marlborough St, Carnaby, London W1F 7JQ, UK

Business Hours: Monday – Friday: 9am – 6pm (GMT)